Dan Rayburn (of Frost & Sulivan) has just written an interesting blog entry on Streaming Media about the impacts of Apple supporting H265 from High Sierra and the Google V9 codec market adaptation (and coming high end Codecs). He makes a theoretical calculation (heavily argued over in the comment section) on the costs for the Steamers of upgrading their front ends to handle the increased processing needs for these and future codecs. The suggested conclusion of a worst case cost increase of 50.0000% seems excessive (and is argued over) but as a user of x265 I can vouch for the impacts on the clients, my CPU loads are rarely under 90% across all cores when playing high end x265 files. It is a worthwhile thing to think about, in particular when 4K + resolutions are becoming more common. It is also worth contemplating that the cost will (one way or another) come back to the consumer. What we gain in less bandwidth we will most likely pay for in the cost of more processing from the streamers and providers.