Microsoft and Google are deep in the trenches planning the next generation of their Google Glass / Microsoft HoloLens respectively. They have both learned from the failure of the first generation of Google Glass and the lack of adaptation in the consumer space. They have thus refocused on the corporate sector, with slightly different approaches. Whereas Google’s post talks about the adaptation of Glass (Here refereed to as Glass Enterprise Edition) to corporate use without to much new features, Microsoft has a focus in AI integration into the next generation of HoloLens and are making their own AR chip. This focus on AR and the downplaying of the importance of VR may have an impact on companies trying to make the VR market. Will it (for now) only be a gaming thing?